Don Appetit - exploring new design flavours

Website redesign

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Don Appetit is a slovak gastronomy portal offering a listing of restaurants and culinary experiences in the local area. I was approached by Brackets to help them with the redesign of the website. The brief was simple: give it a fresh, new look while making sure the personal tone of voice of 'Don Appetit' is felt throughout the site.

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Although I was primarily tasked with a visual redesign, I helped with solving some of the interaction challenges as well. The major work was done around searching and browsing of the restaurants in the area based on extensive filtering options.

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Bon Appetit from Don Appetit

To make sure the presence of Don Appetit - a character that guides you throughout the website and gives you useful contextual tips - didn't lose it's its personality within the site's content, we created a visual metaphor of speech bubbles with custom iconography.

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No vanilla experiences

Apart from the extensive filtering options, the ability to browse per popular categories and search within a map, the redesign introduced a whole new culinary experiences section, a blog, and an option for any restaurant owner to create his listing with weekly or a la carte menu and presentation images.

The colaboration on this project was one of the smoothest I have experienced to date. It's possible that the stars aligned. By which I mean the client, the agency and the designer became one.)

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